Home Page

Fresh[er]

Since taking over downtown La Jolla’s Fresh in 2006, dynamic duo Arturo Kassel and Ryan Johnston have proven that being “fresh” just isn’t good enough. Transforming the longstanding restaurant from Fresh to Fresh[er], the Owner and Executive Chef brought forward a smart new approach to dining. Their modern menu is filled with creative, seasonally-inspired dishes that pair organic and local ingredients with those prepared from scratch in house. If you are tempted, get it while it’s Fresh[er]—come December 2007 the adventurous pair will take their restaurant a step further, transforming the space, the menu, and the concept into Wisknladle, a “back to basics” celebration of food and dining. Expect contemporary comfort food, tapas-style dishes, and a renovated bar and after-hours lounge.

When Fresh Just isn't Enough

When owner and Manager Arturo Kassel took over downtown La Jolla's Fresh Seafood Restaurant in 2006, he had a vision.  Dubbing the restaurant “Fresh[er],” Kassel teamed up with Executive Chef Ryan Johnston to ensure the restaurant lived up to its name.  The pair renovated the menu, replaced the wine list, and revisited the meaning of the word fresh.  Changes swept through the kitchen, which was equipped to accommodate everything from the aging of meats to the baking of bread. Striving for not only freshness but quality, Kassel and Johnston supplemented their in-house preparations with exquisite produce and artisanal products from renowned suppliers. 

While I had always enjoyed my visits to Fresh, I was particularly excited to visit now that it had been declared “Fresh[er].”  I entered the restaurant on a cool Thursday evening to be greeted by warm heaters generously peppered throughout the large, open-air patio. Waiting for my guest to arrive, I looked around the dining room, taking in the warm tones, subdued lighting, and overall elegant cabana feel.  While I contemplated sitting indoors to have an up-close view of the open kitchen, the hostess recommended the patio for its lively ambiance, and when my guest arrived we were led to a generous booth overlooking Wall Street.

Seated in subdued elegance that seemed modernly formal—table linens had been eschewed in favor of striking black granite table tops—we began to browse the wine list. We got no farther than the second entry when we ordered two half glasses of Veuve Clicquot “Yellow Label,” which seemed the perfect way to begin the evening.  Fresh’s wine list offers a rare and ideal opportunity to order select wines by the half glass as well as the glass, allowing diners not only to taste a small amount of a new or unfamiliar wine, but to taste multiple wines over the course of a meal. 

Appropriately, Chef Johnston’s menu offers plenty of small plates that are perfectly proportioned for the half glass.  In addition to a traditional selection of appetizers, soups, and salads, the menu boasts offerings from a raw bar and tempting side plates such as Shitake Mushroom Risotto and Truffled Fries.  After our server, Emilio, offered enthusiastic recommendations, we selected three “Small Plates” to try.

The Humboldt Fog Goat Cheese & Beet Salad offered a winning combination of Humboldt Fog goat cheese and Chino farms beets, mixed with earthy arugula, vibrant tangerines, and creamy avocado.  The delicate sliver of Humboldt Fog cheese tasted, as Kassel aptly described, like “what goat cheese is supposed to taste like”—luscious and complex, with just a hint of powder and ash.  The beets were equally ethereal, and worthy of a similar description—soft and earthy with a hint of sweetness, these Chino farms beets were what beets were supposed to taste like. 

Our next Small Plate, the “Hot Stone” consisted of the chef’s selection of sashimi seared table side, accompanied by a selection of dipping sauces. I was expecting a grand hibachi-esque production and was pleasantly surprised when Emilio delivered an elegant and manageable single plate.  Thin slivers of ahi, salmon, and scallop lay in neat rows, accompanied by cucumber, mango, and jicama slaw, and a plump, flat, and jet-black stone in a bowl of sea salt. We were told the stone would stay hot for about 5 minutes and quickly set to work draping slices of sashimi on the stone while the sound of searing meat filled the air.  After flipping each piece, we lifted the graceful sashimi from the stone and set to work sampling each fish with each of the four sauces, thoughtfully presented in order of increasing spiciness. I found no single favorite; rather, each sauce seemed perfectly suited to a different fish.  Light, barely-tart citrus ponzu offered a perfect compliment to scallop; creamy smoked chipotle aioli partnered best with salmon; and delicately complex jalapeño lime sauce seemed best suited to ahi. I must admit I stayed away from the spiciest sauce—a bright red sriracha—if only to avoid overwhelming my taste buds; however, my guest eagerly tried the feisty sauce. 

We next sampled the Spicy Catalan Shrimp, intrigued by Emilio’s description of its preparation. Crushed chilies had been added to extra virgin olive oil and cooked over a minimal heat for two days, infusing the oil with a feisty spice that imparted itself on the shrimp.  The dish arrived at our table sizzling in a miniature sauté pan, the second time sound would entice us with the promise of flavor. Each shrimp was succulent, the chili oil offering boldness, spiciness, and a hint of saltiness, and we thoroughly enjoyed each crisp and flavorful bite. 

Finishing the last of our champagne, we studied the intriguing wine list, contemplating where to head next.  The list seemed not only accessible but playful, as if encouraging diners to have fun with their decision.  Wines were divided into categories not only by grape but by characteristic, with such endearing categories as “Lush, and Unsauvignon Blanc-like” Sauvignon Blancs, and “Lightly Buttered Toast” Chardonnays. We opted for two from the “Interesting Whites” section of the wines by the glass, and could not have been more pleased. The Luna “Freakout” 2005 Blend from Napa was a showstopper with intriguing complexity, while the 1985 Brisebarre Vouvray “Demi-Sec” from the Loire Valley offered an exceptional semi-sweetness that was especially refreshing after the spicy shrimp. 

The wines were to pair with two dramatically different fish entrées: Grilled Mahi Mahi with sweet potato mash, pea shoots, and cilantro & lime raita, and Olive Oil Poached Sea Bass atop a bed of hand-mashed potatoes, with braised sweet peppers and pesto.  Both dishes were served in sweeping bowls with perfectly cooked fish sitting atop a gentle bed of potatoes, although the similarities ended there.  The mahi mahi was slightly crisp on the outside with a firm yet gentle flesh that gracefully pulled apart. The golden-yellow sweet potatoes were creamy and flavorful, busting with a sweetness that hinted of honey. The raita, a traditional Indian cucumber-yogurt sauce, was the crowning achievement of the dish, infusing each bite with subtly complex, truly fresh flavor.  

Where the mahi was light, the poached sea bass was hearty, topped with a rich tomato and sweet pepper sauce, heavy with flavors although not with texture.  The fish itself was tender with a hint of firmness, infused with subtle flavor from the slow sous vide preparation. The mashed potatoes tasted surprisingly starchy, showcasing the actual flavor of the potatoes in a refreshing departure from the traditional, oft-overwhelming flavor of butter or cream. 

We next sampled the Hand Cut Paperadelle Bolognese, an enticing combination of house made pasta with Kobe beef short rib.  Thick ribbons of pale gold pasta wove in and around a rustic tomato sauce, the bold red peppered by crumbled beef and topped with delicate shaved parmesan. The short rib, partially hidden beneath thick ribbons, pulled apart gracefully, offering delicate succulence. One bite proved the most savory moment of the meal, the gentle creamy paperadelle combining with bold, hearty beef in a moment that made us forget we were in a seafood restaurant.  Two half glasses of Bennett Lane 2004 “Maximus” Syrah-Cabernet-Merlot Blend paired perfectly, the gentle tannins and smooth mouth feel complementing a dish that proved to be hearty, refreshing and almost creamy at once.

After a meal that traversed a wide range of flavors and textures incorporating bold, flavorful ingredients, we felt dessert might pale in comparison; never had we felt so delighted to be so wrong. Emilio brought us the Dessert Tasting, a brilliant presentation of miniature versions of seven different dessert offerings, all prepared in house. The dish evoked childish wonderment, our eyes growing wide at the array of delights in front of us.  From mascarpone cheese cake with port jelly to molten chocolate cake with hazelnut mousse, the tasting took us on a wild journey where the simple and the complex combined in a dizzying array of flavors. The dish offered a stunning conclusion that touched on every taste, from tart to sweet, savory and even salty—in the form of a playful “peanut butter and jelly” cookie.

Smiling and content, we put down our forks on the glistening granite tables, wondering when we would have the chance to repeat this sensuous experience. There was not a sliver of doubt in either of our minds that we would return to Fresh.  We would return for ourselves—to try the Crispy Calamari and the Truffled French Fries that had looked so enticing; for our friends—to share the unique experience of searing sashimi on a hot stone and to emphatically recommend the dessert platter; and for our curiosity—to see what Chino farms bounty surfaced on the menu when the seasons changed.  But perhaps most importantly, we would return for Kassel’s enthusiasm and Johnston’s approach.  In an industry where restaurants are more often than not focused on profitability and the bottom line, it is refreshing to find a place so committed to exquisite produce, artisanal products, and in-house preparations that ensure that everything is ultimately, well, Fresh.

Hide Review

Copyright © Restaurant Agent Inc.


  Buy Online Gift Certificates

Buy restaurant gift certificates online and save 20%

The perfect gift for any occasion. It's Quick & Easy!


Reservations


Photos


Restaurant Info

  • Address: 1044 Wall Street, La Jolla CA 92037
  • Cross Street: Girard & Herschel
  • Location: La Jolla & UTC | La Jolla Village
  • Cuisine: California |
  • Cost: $$ | Inexpensive | $25 - $50
  • Category: Fine Dining
  • Star Rating:
  • Reservations: Recommended
  • Dress Code: Casual
  • Meals Served: Lunch | Dinner |
  • Parking:
  • Payment Options: VISA | Amex | MasterCard |
  • Corkage Fee: 25.00 | Per Each Bottle plus a taste for Arturo
  • Phone: (858) 551-7575

Business Hours

Monday
Main Dining Room | All Day 11:30 a.m. - 10 p.m.
Tuesday
Main Dining Room | All Day 11:30 a.m. - 10 p.m.
Wednesday
Main Dining Room | All Day 11:30 a.m. - 10 p.m.
Thursday
Main Dining Room | All Day 11:30 a.m. - 10:30 p.m.
Friday
Main Dining Room | All Day 11:30 a.m. - 11 p.m.
Saturday
Main Dining Room | All Day 11:30 a.m. - 11 p.m.
Sunday
Main Dining Room | All Day 11:30 a.m. - 10 p.m.

Features

  • Full Bar
  • Sunday Brunch
  • Late Dining
  • Famous Chef
  • Outdoor Seating
  • Private Room
  • Smoking Area
  • Takeout Available
  • Winning Wine List
  • Wheelchair Access
  • Happy Hours
  • Personal Wines Allowed
  • Lounge / Bar
  • Healthy Options

Occasion

  • Child Friendly
  • Romantic Dining
  • Dining Alone
  • Business Dining
  • Meet for a Drink
  • People Watching
  • Quiet Conversation
  • Special Occasion
  • Quick Bite
  • Trendy / Hip

 


F.A.Q. - Frequently Asked Questions


Menus

Dinner Menu

SALADS & SHARES

Raw Bar

FISH, MEAT & PASTA

Side Plates


Map

Restaurant Address: 1044 Wall Street, La Jolla CA 92037

User Reviews

S.D. Restaurant Week  

Chose this restaurant since they were part of the San Diego Restaurant week and had heard they were excellent. Totally agree. It was an awesome experience. The waitress encouraged us to partake in a half price promotion they were having on Jan. 30th. We called the next day to make reservations and were extremely disappointed when we learned they were totally full. Good for Fresh....bad for us.

great food, service, atmosphere...  

I thoroughly enjoyed my dining experience at Fresh. The food was varied and delicious, the service friendly and consistent, and even though they ran out of dessert menus the waitress was able to give some great recommendations. The plates are beautifully presented; I highly recommend the small plate of tuna tartare and the beet and goat cheese salad. Our waitress was very friendly and helpful without being intrusive. Overall I had a wonderful time.

Outstanding Dinner  

My wife and I went to dine at Fresh last night with another couple. The entire experience was great. Everyone loved their food. One of the fav's of the evening was the lobster bisque which was by far one of the best I've had. My wife had the duck appetizer which was big enough for everyone to try. My meal was actually a steak and fries (I don't eat fish) and it was cooked to perfection. My wife had a grilled salmon that knocked her socks off. We were so pleased by the service and food that I wanted to immediately reccomend it to all of our friends. Thank you Fresh for a great evening.

Amazing brunch  

I brought my wife, my mother-in-law and her husband to Fresh for brunch on Sunday. They're a pretty critical group and we had our most memorable brunch in ages. The food was so good we ended up passing around the plates so everyone could try each others food. We found that our server was visibly busy, but she gave us great service. I highly recommend the restaurant. We are going back next week for dinner and can't wait.

Believer  

Went with a few friends to see what the buzz was about which is usually just leads to the inevitable disapointment. It was packed and the place was hopping. I can honestly say that they went above and beyond my expectations. They claim to make everything in house the old fashioned way and that they only use the finest ingredients and it shows. I loved the food, not becuase it was anything new or mind blowing but by how pure the flavors are. You can really see and taste the quality and know you are eating something special. Like other reviewers on this site, I agre the portions are not big, but then again, I left perfectly satisfied. If you're looking for huge portions or to spend very little money, go to Red Lobster or somewhere else that doesn't serve this caliber food. They also had a really neat dessert tasting that allowed us to taste all their desserts which ranged from good to excellent. I highly reccomend their chocolate cake, but then agian, you can get that anywhere. They have a great wine list with some of the most honest pricing however we opted for their wines by the glass so we could try different things. BTW, they also have 1/2 glasses so you can play around. The space was very warm and inviting, if only the weather had cooperated so they could keep the windows open on their outdoor patio. They change their menu every week to change with the seasons and stay "Fresh" so I can't wait to go back and try it again. They have certainly made a believer out of me.

Too Bad For Rancho  

The entire dining experience from beggining to end was wonderful. The staff was genuinely friendly, the service was attentive and the food was on par. Their menu was creative, fun and most importantly delicious. You can really taste the difference Chino makes. The raw bar is a great option as well. Very few restaurants serve oysters and lobster and even less do it right. We ordered the petit plateau for the table to start and were very pleased with how fresh it was. Their wine offerings were just as great. They don't have traditional mark ups and and it's written in a way that was fun and easy to understand. But even better than that was the fact that the owner himself, was their to make us feel welcome and guide us through. I highly recommend this restaurant for anybody looking to have a great meal and a great time. Too bad we live all the way up in Rancho Santa Fe as we could use a restaurant like that. Do however be forwarned, for those of us older folk, bring your reading glasses as the restaurant can is dimly lit and the menu can be hard to read.

You must check out this restaurant!  

THE best restaurant in La Jolla. The food is of the very best quality, and it is apparent...delicious! The staff is trully amazing as well. The service that we received was outstanding and our server was extremely attentive and knowledgeable of both the food and the wine. We were greeted by the owner and made to feel very important, even though we really aren't. The whole feel of the restaurant is very welcoming and layed back. There is no "stuffiness" or uncomfortable formality about the place. It is all about the good food and the good wine and the good experience, nothing else. Our experience at Fresh was one of the best that we have had in San Diego, as was the food. The ambiance in unlike any other San Diego restaurant and the music is very lively and fun. The next chance you get, you should check out this new restaurant in La Jolla...you will not regret it.

Was a Really good night at Fresh[er]  

We really enjoyed are time At fresh lastnight,Delia was our sever, she was really nice and very helpful. we made a reservation that night and i belive i got the best table in the house.the food was really good, and no joke it was fresh! i will come back soon.

Small Plates, Great Service...  

Mrs. and I went on a Thursday night for the first time to celebrate her birthday. After decades in the Bay Area we are always looking for a southern Fog City Diner, and Fresh comes close. First impressions were delightful: fabulous space and decor, there was a live music duo in the center, and we were greeted and treated with impeccable, attentive service. Maybe it was because Exec Chef Mr. Z was actually working the line, but we have rarely had such good service. We started with a couple of cocktails from the handsome bar and gave our slightly complicated order to a smiling server who did everything we asked without taking a note. Small plates are what drew us and we were not disappointed, for the most part. We both had the Potato-Leek soup with a small Dungeness fitter in it. The soup was exquisite, but the fritter had a mushy interior, as if undercooked. Still, I would have this again. We asked to share the Dungess Crab Salad, and our server made this very easy by bringing two cheese lace baskets with the greens and crab and two plates. Next time I want one all for myself: the greens and dressing were great, and the chunks of crab were a taste of San Francisco. Very nice presentation and taste. We split up on the small plates: birthday bride chose the prawns and I had the sweetbreads. Frankly, I am a sweetbreads fan and chose Fresh partly because I saw them on the menu. Unfortunately, I will have to continue getting my fix at Piatti, across town in La Jolla Shores, as Fresh's version was not to my taste. They were presented nicely on a bed of greens with a few mushrooms and a rather vinegarry sauce. The 'breads themselves were as if floured and deep fried. Tasty, but not the best I have had. Bride liked her prawns, done just right, in a spicy Chinesey red sauce with a scoop of tasty rice in the center. The wine list was adequate and pricey, we chose to have a California Chardonney by the glass, and enjoyed it. Perhaps it was the hotdogs at the Zoo for lunch, but we opted out of dessert for lack of room. Next time we want to try something from the delicious sounding dessert menu. Overall, Fresh is a comeback for us, there are lots of small plates to try, and we love the service. Sometimes people our age (early 60's) are given less than attentive service. Not here. Chef Z: try the sweetbreads at Piatti. Jon & Armida Hartz [email protected]

Perfect Evening  

We had a very romantic evening on the patio by candlelight. With the laundry done and the kids all settled, this is the place you can finally wear that sexy black dress. The food was lovely, service was very good, the atmosphere was magical. Didn't give it a 5, as the food wasn't as memorable as I would have liked. But, well worth a visit.

Average at best  

I had dinner at Fresh during Restaurant week and was pretty unimpressed. The soup and entrees were served barely even warm. My friend and I both had the fish entree selection...ahi and mahi mahi. Very basic and somewhat bland, they both lacked any memorable qualities and were average at best. I was very suprised as this place has gotten such great reviews and it's regular menu prices suggest it is a high end restaurant. I would not eat here again.

CAUTION: GIFT CERTIFICATES  

A lovely evening at Fresh (er) restaurant was tarnished by one of the owners coming over and stating out gift certificates that my wife was given less than 1 year ago were "monopoly money" and the owner "would eat the bill." Apparently, ownership changed in Aug, 2006, hence the "er" added to the name. The owners did NOT change the telephone number listed on the gift certificate, though, so how serious was he really about distancing himself from the FRESH restaurant change. Getting that unfortunate end to the meal aside, the meals and wine, albeit a little overpriced, were quite good. We would recommend the Maine sea scallops and steak with peppercorn. Just be sure you have cash and READ THE FINE PRINT BEFOREHAND, because the staff won't tell you what gift certificates are recognized and what aren't.

fresh service  

We thought the ambience and cuisine at Fresh were terrific. Unfortunately, the service was mediocre at BEST!! While they were quick to pour the expensive wine we ordered, we did not get our water refilled the whole evening. The waiter never stopped by the table to check if we needed anything or were happy with our entrees. When we had to send back one of the dishes as it was lukewarm...the hostess snapped at my husband. customer service? I had called ahead 4 days in advance for a special birthday dessert, and it never came. While the food was tasty, there has to be hot spots in La Jolla that can serve with a smile instead of an attitude!

Disappointing Birthday Dinner for 4  

Asked for a table inside when we made reservations 3 weeks in advance, arrived and was only offered a table outside, even though I confirmed the reservations a DAY before. Food was OK, but almost no shrimp dishes on the menu. Ordered a bottle of wine which took FOREVER to arrive, a and arrived after our meal almost done and we were ready for desert and coffee. SO, the 70.00 bottle of wine went to waste and the waitresses excuse was....we couldn't find the bottle. SO??? Stop back to the table and tell us what is going on.....she disappeared for 20+ minutes. Had to ask for water several times because no attention was paid to our water glass levels. When I called to complain, I was not offered anything by management.....nothing....just a curt, sorry.....must have been a bad day for the waitress. ARE YOU KIDDING ME? It was My birthday, and it was a bad day for me and and guests! S-L-O-W, UNATTENTIVE service and mediocre food at best. Don't plan a special occasion here unless you want your reservation request lost, your waitress lost and your wine served with dessert.

bad service twice not really persian food  

i agree this is the "best" persian restaurant in san diego, but that is not saying much. first of all, this place is a kabob house, nothing more. the normal persian dishes, like fesanjan, khorma sabzi, stuffed grape leaves, sabzi, are all missing. the meat is decent, but nothing like los angeles. on top of it the service is often poor, meaning irritible stressed out waitresses who act like they are doing you a favor. much too much salt. thirsty for hours afterwards. this place has gone downhill since the last 5 years. when in irvine try Darya or Caspian and see the difference, you will know what i mean

Fresh Review  

My husband and I went to Fresh for Valentines Day and I can honestly say it was a very disappointing experience. Our reservations (made two weeks in advance) were lost. The menu was "special" for Valentines Day and featured very little in terms of fish, which we were expecting since neither of us eat poultry or red meat. The restaurant was running a special four course meal for $65 but neglected to state that BOTH diners needed to order it, otherwise neither would get the "deal". Our special order for the only fish meal on the menu was messed up and had to be sent back because they put bacon with the fish. Overall, the best item of the night was the salad we had for our first course...but then again its very hard to mess up a salad. Drinks were good but expensive. Overall our romantic evening was filled with stress and disappointment due to poor customer service and mediocre food.

Great service, food "not so great"  

I had been to this restaurant when it first opened and thought the world of it, but my girlfriend and I went last night and I was not impressed. The service was great, but they have raised their prices substancially and my girlfriend and I were both very disappointed with the quality of the food. My girlfriend ordered what she thought was going to be a filet and she got a fatty T-bone. I ordered the mahi mahi (large plate) and it was TINY. I was still hungry when we left.... I would have ordered more, but I didn't think anything was worth the high prices.. I am not cheap by any means and it is extremely rare for me to complain about ANYTHING. The Calamari was horrible, it was all bread crumbs and no calamari meat.. I really think this place is "cutting back" on the quality and charging more.. We will not go back here.

Rate This Business

Please rate your experience on scale 0-10, with 10 being the high rating.

Overall Experience


Food


Service


Ambience


Value


Review